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Photo courtesy of Tony Fay PR In a history-making event, the FWC team announced plans for the Fifa Fan Festival set to take place at Fair Park from June 11- July 19. The Fan Festival will be free to the public with a scannable QR code for entry inside the Pavilion at Fair Park. This is momentous for Sunny South Dallas, which generally see its most foot traffic during the State Fair of Texas each fall. It will be free to the public for 34 days on all open days. The last time t

Business owners, artists, and locals came together at a Futbol for the Culture event at South Dallas bar Whiskeys this past Friday, December 5, to discuss how to make the most of FIFA and give visitors a more enhanced and inclusive preview of Dallas while they're here for the World Cup. Some locals expressed their thoughts on transportation, business development, and generating more foot traffic from Arlington toward the heart of Dallas and more specifically South Dallas. So

Panel of featured speakers Local business owners met in South Dallas this week for guidance on how to prepare for economic opportunities tied to the 2026 FIFA World Cup, an international event expected to bring tens of thousands of visitors to Dallas during a 39-day period. The session was hosted by consultant and strategist Tracy Lewis of Lewis & Associates. A four-member panel provided guidance across marketing, operations, workforce development, and access to capital. Spea

Under clear skies and an even brighter sense of anticipation, Sunny South Dallas took center stage Tuesday as city leaders, FIFA partners, and community members officially opened the FIFA World Cup Volunteer Center at Fair Park. The new hub, located inside the historic Food and Fiber Pavilion, marks a major milestone in Dallas’s march toward hosting the FIFA World Cup 2026. The ceremony drew representatives from the North Texas FIFA World Cup Organizing Committee, Dallas Cit